According to the US Patent and Trademark Office, a trademark refers to any name, word, design, symbol, or any combination of these things that distinguishes the services or goods of one seller or provider from others. It is also used to identify the source of the goods or services.
However, while the term “trademark” is commonly used, not everyone is clear on how a trademark could benefit a business. That is why, in the guide below, we will go over these benefits and detail how an experienced trademark attorney can get you started with the process.
A Trademark Is an Effective Communication Tool
Trademarks can convey intellectual and emotional attributes as well as messages about a company, its reputation, services, and products. As a result, these trademarks can work effectively across cultures, borders, and languages. Certain marks are even recognized worldwide in populations that speak different languages or recognize a different alphabet.
A Trademark Can Make It Easy for Consumers To Find a Business
In a crowded marketplace, it can be challenging to differentiate your business from your competitors. Trademarks are an effective communication tool that can help capture customer attention and make your business stand out. When customers see a trademark, they immediately know who they are dealing with and can assess the reputation of your business, making them less likely to seek alternatives.
A Trademark Is a Valuable Asset
Trademarks have the potential to increase in value over time. As your business reputation grows, the value of your brand will also grow.
Trademarks also offer benefits beyond your core business. For instance, they can pave the way for expansion into other industries or even lead to the acquisition of your business by larger corporations.
A Trademark Can Protect Your Brand
A trademark protects a brand, which represents a company’s identity and reputation. This is because a trademark safeguards against copycats attempting to benefit from a company’s success and consumer confusion.
A Trademark Never Expires
A trademark will remain valid as long as you continue to use it. Take, for instance, some of the most recognized brands in the United States, including Mercedes and Pepsi-Cola, which have been around for over 100 years. That is why, before investing in a trademark, ensuring that the brand aligns with a company’s values and mission is crucial.
A Trademark Can Help Build a Brand’s Reputation
Building a recognizable trademark is critical to establishing a brand’s reputation. An effective trademark can sway consumer purchasing decisions and evoke positive associations with the brand.
Contact FortmanSpann Today for More Information About Trademark Registration
The FortmanSpann law firm specializes in franchise and trademark law. Our experienced franchise lawyers have a national presence and represent franchisees in various matters such as breach of contract, fraud, violations of franchise disclosure documents (FDDs), encroachment, as well as purchases, renewals, sales, and transfers. If you are looking for further information about trademarks and how they can impact your business, contact FortmanSpann today and find out how our legal team can help you.