How Can a Trademark Protect My Products and Services?

trademark law print

As a business owner or entrepreneur, you likely made a lot of effort to get your products and services to the status they are at today. This is why you must protect them from being infringed upon at all costs. This is where a trademark comes into play. Continue reading to learn how a trademark can protect your products and services and how an experienced Missouri trademark attorney at FortmanSpann, LLC can help you in registering this.

In what ways can a trademark protect my products and services?

Simply put, a trademark is designed to protect your products and services. This is so long as you listed these products and services in your trademark application. With that being said, you must make sure of the following when listing your products and services in your trademark application:

  • You must make sure that the identification of your products and services is specific.
  • You must make sure that the identification of your products and services is definite.
  • You must make sure that the identification of your products and services is clear.
  • You must make sure that the identification of your products and services is accurate.
  • You must make sure that the identification of your products and services is concise.

More often than not, business owners forget to cover key products and services in their trademark application. As a reminder, you should be disclosing the following:

  • Any branded apparel that you sell to your customers.
  • Any branded marketing materials that you distribute to your customers.
  • Any branded equipment that you utilize for your services.

How do I check that I have trademark protection?

And overall, you can assure the protection of your products and services so long as you formally obtained a trademark registration in the first place. Below are the proper steps you should take toward confirming this:

  1. Go to the United State Patent and Trademark Office’s (USPTO) website and locate your trademark registration information.
  2. Go to the “Goods and Services” section and review the list that you have registered.
  3. If you find that you offer any products and services that are not listed, then begin filling out a supplemental application.
  4. If you anticipate that you will be offering additional products and services that are not listed, then begin filling out an “Intent to Use” application.

Of note, it may be worthwhile to set up a system within your business to regularly monitor the status of your trademark protections and add to it as needed. This is because your trademark requirements may change more frequently than you expect.

The sooner you register your trademark, the better. So do not hesitate in contacting a skilled Missouri trademark attorney today. We are ready and willing to take this on.

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